The city of Thrissur in the Indian state of Kerala was originally known as Thiru Siva Peroor. It is more commonly known by its anglicised name Trichur. It is the fifth largest city in Kerala as well as the third largest urban agglomeration in the state. The city functions as the headquarter of the Thrissur District. The city of Thrissur has developed around a 65-acre hillock known as the Thekkinkadu Maidan which houses the famous Vadakkumnathan temple. Thrissur used to be the capital of the Kingdom of Cochin in olden days. Thrissur is known for its cultural, spiritual and religious leanings throughout history and hence often referred to as the Cultural Capital of Kerala. Thrissur a major financial and commercial hub of the state, dotted with thriving Malayali entrepreneurs. The city is known for its financial capabilities which predominantly fuels the economy. Thrissur has the headquarters and offices of almost all the banks registered under RBI, thus earning it the nickname of the "Banking town." Thrissur is also gradually emerging as the largest center for Ayurvedic drug manufacturing industry with more than 150 manufacturing units within the city. Modern retailing has also become a big business and revenue earner in Thrissur. Jewelry and textile retailing occupy a major part of Thrissurs retailing business. Famous jewelry groups like Kalyan Group, Joyalukkas, Jos Alukka & Sons, etc. have their bases in the city and provide employment opportunities to a lot of residents.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.