The large city of Shimoga in the Indian state of Karnataka functions as the district headquarters of Shimoga District. The city has been officially renamed shivamogga in 2014. It is located in the central part of Karnataka, on the banks of the Tunga River and serves as a gateway to the hilly regions of the Western Ghats. Shivamogga is popularly nicknamed as the "Gateway of Malnad." Shimoga experiences a tropical wet and dry climate and has a population of around 3.3 lakh. Shimoga is an important center for education with its wide variety of prestigious schools as well as colleges. Industries such as Malnad Alloys, Pearlite Industries, Vijay Technocrats, Perfect Alloys, Shanthala Sperocast, etc. are some foundries that manufacture castings which are supplied to other related industries in the country as well as exported. The city is surrounded by lush green paddy fields, chili plantations, areca nut and coconut groves which contributes to the economy of the city. An IT Park is being constructed at Shimoga, near the upcoming Shimoga airport.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.