serampore is a famous historical town in the Indian state of West Bengal. While Serampore is the British spelling, the name of this town is spelled in different ways such as Srirampur, Shreerampore, Shrirampur, etc. The town is located in the Hooghly district and it functions as the headquarter of the Srirampore subdivision. The town is covered by the Kolkata Metropolitan Development Authority. Serampore is a pre-colonial town, situated on the west bank of River Hooghly. It was under the Danish rule from 1755 to 1845 and was known as Frederiknagore during the Danish dominance. This old city has stood the test of time and witnessed many social changes such as the rise and fall of feudalism, the advent of the Danes, the Bengal Renaissance during the British governance and subsequent industrial development in the post-independent era. Serampore has now become a satellite town of Kolkata and is undergoing rapid urbanization. There are many pristine educational institutions at Serampore - the Serampore College, Government College of Engineering and Textile Technology, Chatra Nandalal Institution are a few to name. The Mahesh area in Serampore is well-known for its yearly "Rath-Yatra" (Chariot ceremony in honor of God Jagannath) when thousands of devotees from all over the state flock to this town to witness the grand ceremony. The city of Serampore is very well connected to the rest of the state via railway and road.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.