Proddutur is located in the Kadapa district of Andhra Pradesh, on the banks of the Penna River. Proddutur is the states smallest municipal body by area but houses more than 2 lakh residents. The economy of Proddutur is mainly dependent upon the gold and cotton businesses. Book manufacturing and financing also contribute to the citys economy. Proddutur is well connected to all the nearby areas through road and railway. Notable places in and around Proddutur are Sri Vasavi Kanyaka Parameshwari Aalayam, known for its grand celebrations of Dussehra festival; Mukthi Rameshwaram is a Hindu temple devoted to Lord Shiva; the Biggest Ayyappa temple in Kadapa district known as Ayyappa Swamy temple; and Rajeev Gandhi National Park which is an ecological park developed by the State Government.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.