NOIDA is the acronym of the "New Okhla Industrial Development Authority." It is a highly organized and meticulously planned city in the Indian state of Uttar Pradesh. It is an integral part of the National Capital Region and serves as a satellite city to New Delhi. Noida is situated close to south-east Delhi. This planned city has industrial as well as residential areas. It is divided into various sectors to demarcate the residential, industrial and commercial areas. Noida is an established IT hub and hosts the offices of many big companies, large MNCs as well as a few public sector units like NTPC, IOC, BHEL, GAIL, etc. Noida has also developed into a prominent spot for the Indian entertainment industry. Many films, television series, news programs and other media are being filmed here. Several news channels and newspapers are based out of this city. Noida has had high commercial development, especially in the shopping area in sector 18 which has several huge malls like the Great India Place. There are many educational institutions in Noida. Schools are aplenty in the area. Additionally, the campus of the Amity University, Symbiosis International University, IIM Lucknow and BIT Mesra have made Noida a coveted city for students.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.