Nadiad is a large city in the Kheda district of the Indian state of Gujarat. Nadiad hosts around 2.3 lakh residents who mainly speak in Gujarati and Hindi. It is believed that this city had been a settlement of rope-dancers. The historical name of Nadiad was "Natapadra" which means outskirts of natas (ropes) or "Natpur" which means city of natas. It is also called Nandgam. The city has a special regard for the number 9 as it has nine step wells, nine villages or towns located in it, nine roads that enter and exit the city and nine lakes. Nadiad is also referred to as sakshar Bhumi which means The land of the educated. Nadiad experiences mild winters and very hot summers. Nadiad was the land of laureates and writers during the late 19th century and the early 20th century when the city largely contributed to the Gujarati literature.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.