Muzaffarpur is a sub-metropolitan city in the Indian state of Bihar. The fourth most populous city in the state, Muzaffarpur is located in the eponymous district of the Tirhut region in Bihar. The city is famous for its litchis and is often referred to as the Lychee Kingdom. The litchis are known for their excellent taste, aroma and quality and are cultivated in two varieties known as Shahi and China. The city lies near the Burhi Gandak River that flows from the Someshwar Hills. The area experiences a humid subtropical climate. The economy of this area is fuelled by the litchi cultivation. Otherwise, Muzaffarpur is one of the economically backward districts in the country, and the Backward Regions Grant Fund Programme supports the city with funds. The city, which hosts around 4 lakh residents, is well connected to the neighboring areas by railway and road.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.