Morbi or Morvi is situated in the Morbi district of Gujarat. It used to be a Princely State that was ruled by the Ranas of Rajputs before the Indian independence in 1947. During the British era, the Morvi State was one among the several princely states that were governed by the Jadeja dynasty of Rajputs. The city is on the Kathiawar peninsula and is situated on the Machhu River. The dam on this river caused the Morbi disaster in 1979 when the Machu-2 dam burst, sending an enormous wall of water through the town and flooded Morbi. As of the latest census, Morbi has around 2 lakh residents who speak in Gujarati. Morbi experienced dynamic development n between 1922 and 1948, during which Sir Lakhdhiraji Waghji ensured commendable town planning and constructed many heritage buildings in and around the city. Morbi is known for its production of ceramic items and Compact Fluorescent Lamp. Moreover, the city is known to be the largest manufacturers of wall clocks in India.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.