Jodhpur, the second metropolitan in the state of Rajasthan, is popularly known as the "Sun City" for its bright weather. It is situated in the North-western edge of the country near the Thar Desert. It is a very popular tourist destination in India with myriad palaces, forts and temples. Jodhpur city is the administrative headquarters of Jodhpur District. According to Hindu epic Mahabharata, the city was the heart of the kingdom of Marwar. The Ahirs were the original inhabitants of Jodhpur. Later the Rajputs settled in this region after the intermittent dominance of the Marathas and the British. The current administration of the city takes place under its 65 wards under the Jodhpur Nagar Nigam which is headed by a mayor. Tourism is the main source of the economy as it fuels the handicraft industry as well as local businesses. Bajra (pearl millet), Rabi, wheat, pulses and a variety of spices like jeera, dhania and red chilies are the major crops grown in Jodhpur. The city is a major hub of many educational institutions like Indian Institute of Technology Jodhpur (IITJ), AIIMS Jodhpur, NIFT Jodhpur, National Law University Jodhpur, All India Institute of Medical Sciences Jodhpur. The places which attract tourist are Mehrangarh Fort, Jaswant Thada, Umaid Bhawan Palace Museum, clock towers among others.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.