Gudivada is situated in the Krishna district of Andhra Pradesh. The city functions as the headquarter of the Gudivada revenue division and the Gudivada Mandal. Gudivada is a part of the Andhra Pradesh Capital Region, located in the Coastal Andhra region of the state. Gudivada has a population of more than 1 lakh residents who commonly use the Telugu language. Gudivada has derived its name from the words Gudi which means Temple and Vada which means settlement or town in Telugu. As per some inscriptions, the town has been inhabited since the 3rd Century or 2nd Century BCE, since the time of the Sathavahanas. Archaeological excavations conducted at Gudivada found an ancient Buddhist stupa mound and several Jain relics. Hence, Gudivada is a religiously diversified town with numerous Hindu Temples and important Jain Tirth as well. The city is divided into 36 election wards for effective governance. There are six temples at Gudivada under the management of the Endowments Department - Sri Gowri Sankara Swamy Temple, Sri Bhimeswara Swamy Temple, Sri Veeranjaneya Swamy Temple, Sri Venugopala Swamy Temple, Sri Venkateswara Swamy Temple and Sri Vigneswara Swamy Temple. There are many government-run as well as private educational institutions in Gudivada. This town has a good network of roads and railway which connect it to all nearby areas.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.