The paradisal city of Srinagar, situated in the northern edge of India, serves as the summer capital of Jammu and Kashmir. This gorgeous and pleasant city is popularly called the Paradise on Earth. River Jhelum flows through the city. Srinagar is known for its multitudinous lakes, green gardens, waterfronts, Shikaras and houseboats that make the city one of the most cherished tourist destinations across the globe. The city lies peacefully in the Kashmir valley and it is surrounded by the majestic Himalayas. Srinagar is organized and divided into 74 wards to improve civic and administrative maintenance. The tourism industry fuels the economy of this city. The warm and hospitable natives ensure that the tourism prospers. A lot of developmental activities are being initiated in the city to support the development of other industries. This grand tourist location presents a gateway to the snow-capped peaks of the Himalayas, the verdurous valleys of Kashmir and its serene lakes. Tourists who visit Srinagar love to take a Shikara-ride on the renowned Dal Lake, relish the peaceful nature at Betab Valley, admire the breath-taking landscape at the Mughal Gardens and Nishat Garden, observe the historic grandeur of Pari Mahal, and pay homage to the divinity at the Shankaracharya Temple. Srinagar experiences a humid subtropical climate with mild summers, extreme winters and heavy rainfall during spring., srinagar is a blissful city as well as the summer capital of the Indian state of Jammu and Kashmir. It is nested in the heart of the Kashmir valley. This beautiful city is aptly called the ?Heaven on Earth?. Srinagar is also famous for dry fruits, fresh fruits and spices. There are plenty of educational institutes in the city of Srinagar - NIT, Srinagar, is one of the oldest the National Institutes of Technology in India There are a large number of retail shops in Srinagar which demonstrate some of the most exquisite selections of carpets, Kashmiri shawls and handicrafts. Expensive spices like saffron and Kashmiri chilies are commonly exported from Srinagar apart from the juicy apples, figs and dry fruits. The economy of this city is majorly fueled by tourism which is enhanced by the warm hospitality of the local people. The picturesque city not only connects a tourist to other exotic parts of the state but also offers amazingly beautiful tourist spots. The place itself is idyllic ? with snowcapped mountains overlooking the blissful valley. There are plenty of lakes where tourists enjoy a peaceful Shikara ride. Gardens abundant in this city where tourists get to reconnect with nature. The Mughal Gardens, the Pari Mahal, the Betab Valley and the Shankaracharya Temple are well-known for attracting a lot of tourists. The indigenous handicrafts and embroidery work sell like hot cakes during tourist seasons. Srinagar is also considered to be the hub of handicrafts from where woolen clothing is delivered to different parts of the country.
The ICICI Bank is one of the major private banks with assets of around 17.25 billion US$. Currently, the bank has a presence of 4,867 branches and 14,367 ATMs in India as of 31st March 2018. ICICI Ltd initially promoted the ICICI Bank in the year 1994. ICICI Ltd was created at the initiative of World Bank, GOI and few representatives of Indian industry in 1955, with the primary objective of developing an institution to provide medium and long-term project financing to Indian businesses. In the year 2001, the ICICI Ltd and ICICI Bank board and the shareholders approved for the merger of these two entities and two of its wholly-owned subsidiaries, ICICI Capital Services Ltd and ICICI Personal Financial Services Ltd. As a result in April 2002, the ICICI banking and financing operations, both wholesale and retail had been merged into a single entity. The ICICI Bank provides several banking products and financial services to its corporate and retail customers through different delivery channels and the group companies. The board members of ICICI Bank consists of individuals having rich experience in banking and financial services, international business, management consulting. For CSR, the ICICI Bank is involved in human and economic development at the national level.