A city as well as a municipal board in the district of the same name, Bahraich is located in the Indian state of Uttar Pradesh. It lies beside the Saryu River, which is a tributary of River Ghaghra. Bahraich shares an international border with the neighboring country, Nepal. According to the socio-economic and basic amenities indicators, the Government of India has declared that Bahraich is one of the most minority-concentrated areas in India. Bahraich has a vast forest cover. Trees like Shisham, Dhak, Mahua, Babul, Ashok, Khajur, Mango, Neem, Peepal and Gular are grown here. Several varieties of mangoes, especially the Dasheri mangoes, are grown here. The main crops cultivated at Bahraich are wheat, paddy, sugarcane, mustard and various vegetables. Apart from this, many medicinal and herbal plants like Tulsi, Peppermint are also grown in Bahraich. Hence, the city has an agricultural economy. The area is a growing district in the direction of education as many institutions have been set up in Bahraich like Sanjeevani Institute of Technology and Management, Lord Buddha Degree College, Rupaidiha, Mithilesh Nandini Reshama Arif Mahavidyalaya and several other Islamic education institutes. Awadhi and Urdu are the most commonly used language by the people of Bahraich.
The ICICI Bank is one of the major private banks with assets of around 17.25 billion US$. Currently, the bank has a presence of 4,867 branches and 14,367 ATMs in India as of 31st March 2018. ICICI Ltd initially promoted the ICICI Bank in the year 1994. ICICI Ltd was created at the initiative of World Bank, GOI and few representatives of Indian industry in 1955, with the primary objective of developing an institution to provide medium and long-term project financing to Indian businesses. In the year 2001, the ICICI Ltd and ICICI Bank board and the shareholders approved for the merger of these two entities and two of its wholly-owned subsidiaries, ICICI Capital Services Ltd and ICICI Personal Financial Services Ltd. As a result in April 2002, the ICICI banking and financing operations, both wholesale and retail had been merged into a single entity. The ICICI Bank provides several banking products and financial services to its corporate and retail customers through different delivery channels and the group companies. The board members of ICICI Bank consists of individuals having rich experience in banking and financial services, international business, management consulting. For CSR, the ICICI Bank is involved in human and economic development at the national level.