Mathura is a pious city in the Indian state of Uttar Pradesh which has been selected as one of the heritage cities for Indian Governments Heritage City Development and Augmentation Yojana scheme. Mathura is considered to be a holy city as it was the birthplace of Lord Krishna. It is one of the seven cities included in the sapta Puri, where, according to the beliefs of Hinduism, Moksha or salvation can be attained. The city with 4 lakh residents now used to be a thriving hub of trade and commerce earlier for its strategic location at the junction of important caravan routes. The twin-city of Mathura and Vrindavan hold great historic and religious importance. Being the birthplace and hometown of Lord Krishna, this city is dotted with innumerable temples and thus attract a lot of Hindu devotees from all over the country. Tourism drives the economy of this city, closely followed by the Mathura Refinery, an oil refinery of Indian Oil Corporation. The city boasts of its aesthetic culture and traditions. sanjhee is the colorful art of decorating the ground with flowers. The city is known for its traditional folk-songs that express the love of Lord Krishna and Radha. The Raaslilas of Mathura are an integral part of Indian Folklore.
Federal Bank Limited was established on 28th April 1931. In September 2006, the Ganesh Bank of Kurundwad was merged with Federal Bank, and the total number of the bank branches crossed 500. In July 2011, the Federal office launched the general insurance cover for stabilizing the relationship with the clients. FedDelight, banks unique gift card was launched in September 2011. In November 2011, the bank started its 24/7 customer care which was controlled by differently abled people. The Federal Bank has also signed an agreement with Samba Bank for inward remittance. The stocks of the bank get listed on the BSE Index in 2012. In August 2013, the bank launched its first electronic passbook named Fedbook in India, and it was awarded as the most active organization. The bank has adopted an exclusive video conferencing facility named Vconnect to enable customers to interact with relationship managers of the bank. In June 2015, the bank launched an innovative payment app for its customers named, Scan n Pay. Another initiative in digital banking was Fed-E-Credit, the first digital loan in August 2015. In January 2016, the bank introduced miss call based banking services for fund transfer.