The city of Tirunelveli, a major city in the South Indian state of Tamil Nadu, is also known by the name Nellai. it was known as Tinnevelly during the British era. It is an ancient city which is about 2000 years old and it is a town of ancient tradition and culture. River Thamirabarani flows through this city. It is an educational hub with many schools and colleges such as Anna University Regional Campus, Tirunelveli Medical College, Tirunelveli Law College, the Tirunelveli Veterinary College and Research Institution, etc. Tirunelveli has around a million residents employed in the service-sectors pertaining to administration, agro-machinery, agricultural trading, tourism, banking, information technology and educational services. The city has beedi and cement factories, workshops for steel-based products, tobacco companies, mills for cotton textiles, spinning and weaving units, etc. There are several small-scale industries like tanneries and brick kilns. Agriculture, as well as the handloom industry, also contribute to the economic growth of the city. The city is very well-connected to the rest of the state and the country via road and railways. There are a number of historical monuments at Tirunelveli - the Swami Nellaiappar Temple being the most famous one.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.