Trichy or Tiruchirappalli is a tier II city in the South Indian state of Tamil Nadu. It is the fourth largest city in the state and also the headquarter of Tiruchirappalli District. It is divided into 60 wards for its current administration with a wide and diverse population of more than 9 lakh. Trichy is located at the geographic center of Tamil Nadu and in the vicinity of River Cauverys delta region. The city has a rich religious history and is an ancient region with a lot of cultural significance. Tiruchirappalli is a major hub for engineering equipment manufacturing and fabrication. The economy of the city is driven by trade and small-scale industries in textile manufacturing. The densely populated city of Trichy is encompassed by agricultural fields where finger millets, paddy and maize are cultivated. The city is also known for its tanneries, oil presses and cigar-manufacturing units. Trichy is a celebrated center for education. The city boasts of its 45 arts and science colleges, 40 polytechnic colleges apart from institutes of great repute such as NIT Trichy, IIIT Trichy, Anbil Dharmalingam Agricultural College and Research Institute, Anna University Tiruchirappalli, etc. Major tourist spots in the city include Sri Ranganathaswamy Temple, Rock Fort Temple, Jambukeswarar Temple, St. Lourdes Church, Kallanai Dam, etc. Trichy is considered to be the third cleanest city in India preceded by Chandigarh and Mysore.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.