NOIDA is the acronym of the "New Okhla Industrial Development Authority." It is a highly organized and meticulously planned city in the Indian state of Uttar Pradesh. It is an integral part of the National Capital Region and serves as a satellite city to New Delhi. Noida is situated close to south-east Delhi. This planned city has industrial as well as residential areas. It is divided into various sectors to demarcate the residential, industrial and commercial areas. Noida is an established IT hub and hosts the offices of many big companies, large MNCs as well as a few public sector units like NTPC, IOC, BHEL, GAIL, etc. Noida has also developed into a prominent spot for the Indian entertainment industry. Many films, television series, news programs and other media are being filmed here. Several news channels and newspapers are based out of this city. Noida has had high commercial development, especially in the shopping area in sector 18 which has several huge malls like the Great India Place. There are many educational institutions in Noida. Schools are aplenty in the area. Additionally, the campus of the Amity University, Symbiosis International University, IIM Lucknow and BIT Mesra have made Noida a coveted city for students.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.