Being the third largest city in Tamil Nadu, Madurai is located on the banks of River Vaigai. It is known for its vibrant and rich cultural heritage. It is a seat of education for the Tamil language and famous for its aesthetic art and literature. Madurai has been held in high esteem by many scholars and it is referred to as the "City of Temples and Poets." The history of Madurai dates back to 3rd century BCE, with proof of its vintage through archaeological surveys. The famous Meenakshi Amman Temple in Madurai draws many devotees and tourists to the city throughout the year. Tourists from all over the country, especially its southern state, visit Madurai to explore its many temples as well as popular tourist spots like the Thirumalai Nayak Palace, Gandhi Memorial Museum, Rajaji Children?s Park, etc. The modern city of Madurai is divided into 100 wards, each of which is administered by an elected member. The city has a large farming community involved in the cultivation of crops like paddy, jasmine, rubber, etc. These drive the economy and trade in the city apart from a few modern industries such as the manufacture of tires, auto components, granite, textile and chemicals. Madurai serves as the base for a few popular two-wheeler manufacturers in India. Many software companies have recently opened their offices in the city and Madurai has been promoted to a Tier-II city. With pristine universities and colleges like the Madurai Kamaraj University, Madura College, Thiagarajar College, American College, Madurai Law College etc. the city is regarded as an academic center for the state of Tamil Nadu.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.