Haridwar is an ancient and holy city in the Indian state of Uttarakhand. The River Ganga, after having descended from its source in the Gangotri Glacier for 253 kilometers, enters the Indo-Gangetic Plains for the first time at Haridwar. Hence the ancient name of the city was Gangadw?ra. Haridwar is one of the sapta Puri or seven holiest places where, according to Hindu mythology, salvation can be attained. According to Hindu religious texts, Amrit or elixir had been accidentally spilled over Haridwar during the mythological "Samudra Manthan." The spot where the elixir had been spilled is known as Brahma Kund which is a celebrated Hindu pilgrimage. Moreover, the Kumbh Mela is celebrated at Haridwar every 12 years and millions of people from across the world throng to the city. They perform the ritualistic dip in the holy Ganga and seek salvation. Tourism drives the economy of the state and the place is always full of devotees or tourists. The hospitality industry is equally thriving in this city. Haridwar is also an ancient seat of learning and it hosts many prestigious educational institutions. The city is well connected to all parts of the country. The most famous places that people visit in Haridwar are Har Ki Pauri, Chandi Devi Temple, Kankhal, Pawan Dham, Bharat Mata Mandir, etc. There are quite a few places for shopping in Haridwar where people usually purchase items of devotion and inexpensive ornaments.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.