Erode is a small and beautiful city located on the banks of the Kaveri River in the Indian state of Tamil Nadu. The seventh largest city in the state, Erode is often referred to as the Textile city or the Turmeric city. Erode is an ancient region with a great history and cultural significance. The modern city has half a million population from different religions and it is divided into 60 for effective civic governance. The economy of Erode is primarily driven by the textile, turmeric and oil industries which provide employment opportunities to a good portion of the city?s population. Erode is also known for industries such as rice mills, leather processing, paper production, engineering, auto and looms. The BPO sector in this city is gradually developing. Erode is also known for its handloom products, knitwear and food products. The Government Technical Institute is a prominent educational institution in the city. A few places of tourist attraction in and around Erode include the Thindal Murugam Temple, CSI Brough Church, Thowheeth Mosque, Sankagiri Fort, Natadreeswarar Temple, Vellore Birds Sanctuary, etc.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.