Bareilly is a metro city in the northern Indian state of Uttar Pradesh. It is located in Rohilkhand on the banks of the Ramganga. It is around 250 kilometers away from the state capital Lucknow as well as from the country capital Delhi. It is one of the few largest metropolia in the state which is being developed into a smart city. According to the Hindu epic Mahabharata, Bareilly was earlier known as Panchala and is believed to be the birthplace of Draupadi, who was also called Panchali. Bareilly is also known by the name Nath Nagri for the seven Shiva temples located in the region, namely - Dhopeshwar Nath, Madhi Nath, Tapeshwar Nath, Bankhandi Nath, Alakha Nath, Pashupati Nath and Trivati Nath. Apart from these Hindu temples, the city also has quite a few mosques. The economy of this city is fuelled by furniture manufacturing. Cultivation and trade of cotton, cereal and sugar also adds to the economic growth of Bareilly. The city is also known as Bans-Bareilly, named after two princes: Bansaldev and Baraldev, who had founded the city in 1537. Hindi and Urdu are the commonly spoken languages in the city, but some residents also speak in Punjabi and Kumaoni.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.