Amroha is located in the north-western region of the Indian state of Uttar Pradesh. The city has developed near the banks of the Sot River. It functions as the administrative headquarters of the Amroha district. The name of the city emerged from the Sanskrit word Amr which refers to Mango and Vanam which means forest. True to its name, Amroha is famed for its production of mangoes. The city houses industries such as cotton & textiles. There are many small-scale production units of cotton cloth, pottery, hand-loom weaving, carpet manufacturing, wood handicrafts, sugar milling and manufacturing of dholak. Amroha is well connected to the rest of the country through Railways and Road. It has 2 lakh residents who speak in Hindi and Urdu.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.