Amritsar, historically remembered as Ramdaspur or Ambarsar, is a city in the north Indian state of Punjab. Rivers Beas and Ravi, distributaries of the great Indus River, flow through two edges of this city. It is esteemed as a holy place by the Sikh community as it hosts the famous Golden Temple. It is an extremely busy and one of the most visited shrines in India, which attracts devotees as well as visitors from India and abroad. Apart from the Golden Temple, a few other notable tourist attractions in the vicinity of the city include Jallianwala Bagh, Akal Takht and Durgiana Temple. The daily ritual at the Wagah border is also attended by thousands of visitors every day. The Ram Teerath Ashram at Amritsar is also frequented by many Hindu devotees. It is believed to be the Ashram of Maharishi Valmiki, who had written the epic of Ramayana. Tourism greatly contributes to the Amritsars economy. Several small-scale and light-engineering industries also thrive in this area. Handicrafts like carpets and fabrics as well as farm products also contribute to the economy of the city. Amritsar is a residential as well as a commercial hub. There are many exciting spots for shopping and recreation in and around the city. The delicious Punjabi cuisine is also worth mentioning at this juncture. With numerous reputed academic institutions and all the modern amenities needed for a comfortable life, Amritsar is not only the global heart of the Sikh religion but also a lovely place to live in.
In 1927 the Dhanlaxmi Bank Ltd. was incorporated at Thrissur, Kerala by a group of ambitious visionaries. The Dhanlaxmi Bank has earned the trust and goodwill of clients with its rich heritage over the period of 90 years. It is due to the firm belief of the bank in the need to seek innovation, deliver the best service and demonstrate responsibility that it has grown from strength to strength in every area. Either it is about the number of customers, the scale of the banks business, the breadth of product offerings, the banking experience offered by the bank or the trust that people has developed on it. The bank has more than 653 touch points across India at the service of its customers. The focus of the bank has always been on customizing its services as per the customers and personalizing relations with them. The Bank has adopted Centralised Banking Solution at all its branches to extend the banking services to its clientele anywhere/anytime through multiple delivery channels. A data center has been set up in Bangalore by the bank, to keep the system of network operational 24/7. The Bank has also operated a disaster recovery center at Thrissur for meeting various contingencies. On 10 August 2010, the bank has changed its name from Dhanalakshmi Bank to Dhanlaxmi Bank. In March 2010, the bank introduced Dhanlaxmi Bank Platinum and Gold Credit cards.