Bikaner is a historical city, located in the northwest part of the Indian state of Rajasthan. The city of Bikaner serves as the administrative headquarters of both the Bikaner District and the Bikaner division. The city, located beside the Thar Desert, was originally a barren wilderness called Jangladesh, which was turned into a city in 1488 by Rao Bika of the Rathore clan. From such a wild fallow land, the city has gone through rounds of transition to develop into the fourth largest city in Rajasthan. The Indira Gandhi Canal and the Ganges Canal, completed in 1928 and 1987 respectively, facilitated this development. Bikaner celebrates its foundation on two days (Chhoti Akha Teej and Badi Akha Teej) during Akshaya Tritiya, by flying kites all day and relishing special Rajasthani food. Bikaner is most famous all over the world for its savory snacks known as Bhujia. Other salty snacks, known as namkeens, such as spicy papad, samosa and kachori are a specialty of Bikaner that are sold all over the country. The city is known for its forts that exhibit splendid architecture. The Junagarh Fort has now become a museum that shows the visitors the grand lifestyle of the past Maharanas of Rajasthan. The Laxmi Niwas Palace was earlier a residential palace has now been turned into a luxury hotel. There are many other temples and forts in the area that attract tourists.
The subsidiary of BOB consists of BOB Capital Markets which is a SEBI-registered investment banking company based in Mumbai, Maharashtra. It is an entirely owned subsidiary of Bank of Baroda. Another wholly-owned subsidiary is Bobcards Ltd, a credit card company. The company is in the business of acquiring business & providing back-end support for Debit cards operations to the bank. In the year 1984, Bank of Baroda had launched its first charged card named BOBCARD. The Credit card division of Bank of Baroda managed the complete process of plastic card. The Bobcards Limited was established in the year 1994 to meet the needs of rapidly growing credit card industry in a focused manner. The Bank of Baroda had received Best Bank award for Global Business Development in Public Sector in Polaris Financial Technology Banking Awards held in 2014. The bank had also received ASSOCHAM Social Banking Excellence Award in the Public Sector Banks category, after getting recognized for the significant initiatives taken by the Bank in social banking sphere. In the year 2014, the bank had been awarded for being The Most Efficient Public Sector Bank? in the Best PSUs of India by Dalal Street Investment Journal Awards. The bank became the first National Sponsor in FIFA Under 17 World Cup India.