Bettiah is a city in the West Champaran district of Bihar. The administrative headquarter of the district, Bettiah is situated in the Tirhut Division of the state. The city is quite close to the Indo-Nepal border. Agar Sen of the Jaitharia clan acquired a large territory in Champaran during the reign of Emperor Jehangir. Emperor Shah Jahan made him the Raja of the area. His son Raja Guj Singh built the palace of the family at Bettiah. The palace suffered utter negligence at the hands of the authority and at present, it has become the local marketplace of Bettiah. The area passed over to the East India Company in 1765. The area is known for its music called the Bettiah Gharana which is one of the oldest styles of vocal music.
The subsidiary of BOB consists of BOB Capital Markets which is a SEBI-registered investment banking company based in Mumbai, Maharashtra. It is an entirely owned subsidiary of Bank of Baroda. Another wholly-owned subsidiary is Bobcards Ltd, a credit card company. The company is in the business of acquiring business & providing back-end support for Debit cards operations to the bank. In the year 1984, Bank of Baroda had launched its first charged card named BOBCARD. The Credit card division of Bank of Baroda managed the complete process of plastic card. The Bobcards Limited was established in the year 1994 to meet the needs of rapidly growing credit card industry in a focused manner. The Bank of Baroda had received Best Bank award for Global Business Development in Public Sector in Polaris Financial Technology Banking Awards held in 2014. The bank had also received ASSOCHAM Social Banking Excellence Award in the Public Sector Banks category, after getting recognized for the significant initiatives taken by the Bank in social banking sphere. In the year 2014, the bank had been awarded for being The Most Efficient Public Sector Bank? in the Best PSUs of India by Dalal Street Investment Journal Awards. The bank became the first National Sponsor in FIFA Under 17 World Cup India.